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SNAP – Creating a Presence – MEDIA

May 12, 2012 By Mandy Beyeler 1 Comment


These are notes from the classes I took at SNAP and are obviously the things that stood out to me, things I want to implement, etc – check out their blog for more info on the sessions, better pictures, fun times, etc.


The second half of the Creating a Presence in a Big Blogger world was about media.  Here’s what I took away from it:

–media can EXPAND your READERSHIP – – – people who watch TV regularly don’t read blogs regularly (and vice versa) so you can capture a new audience

–to contact TV email an “associate producer”

–tap into all 5 senses – video brings you more dimension

3 Big Os
–ORIGINALITY
–OPINION – real first person (not tied to a brand) – you like something because you like it
–OWN IT – you have presence and passion – share it!

–Bloggers are changing the way media happens!!  they are changing the way expertise is perceived.

–Summarize your brand in 3 words and own that statement (I need to do this)

–be thick-skinned…not everyone will love you

NEWSPAPERS
–newspapers are dying- they NEED bloggers – your content can be their filler
–write a short letter with your 3 best links:

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–have a press section on your blog (I need to do this too) – “As Featured In” – it will get the attention of book/magazine editors and advertisers
–Credibility
–email authors and editors – submit content in exchange for a blog link
–Months to break in: Jan, Mar, Apr, June, Aug

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About Mandy Beyeler

Mandy is a craft blogger who loves to blog and enjoys all things crafty, sewing, and DIY - she feels that if she can do something, you can too, and provides tutorials to help you along the way. She loves being a mom to 4 awesome kiddos and blogs from the Kansas City Area.

Comments

  1. Cherry's Prairie Primitives says

    May 12, 2012 at 1:59 pm

    I am sooo loving you right now!! Thank you for all this fabulous help!! You are getting all my ideas flowing!!!!!!

    Reply

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